
Social Bridging NC Toolkit
Promoting Social Connectedness and Expanding Awareness about Social Isolation and Loneliness
This toolkit was developed by the North Carolina Center for Health and Wellness at the University of North Carolina Asheville with funding from the North Carolina Department of Health and Human Services’ Division of Aging.
Authors: Louise Noble, Senior Research Associate, Natasha Vos, Senior Project Manager, and Emma Olson, Interim Executive Director.
This toolkit's primary aims are to:
Raise awareness about how social isolation and loneliness negatively impact health.
Share lessons learned, practical tips, and evidence-based practices for improving social engagement and connectedness.
Provide resources and guidance to help others create similar phone-based reassurance, wellness or social call programs for older adults.
Tools & Materials
For more information and context about these resources, please see page 32 of the toolkit titled ‘Tools & Materials’.
This section of the toolkit contains resources and information focused on developing, implementing, evaluating, and sustaining programs dedicated to promoting social connectedness and addressing social isolation and loneliness, including:
Simple self-assessment tools that older adults can complete by themselves or with help to learn more about how much they may be at risk
Information about the benefits of the congregate meal program and about the advantages of using reverse mentoring and intergenerational programming to combat social isolation and loneliness
Marketing and outreach resources, including social media posts and graphics, that can be easily customized and used to promote your program, virtual events, and your project’s milestones
Maps with county-level data about social isolation and loneliness risk factors in NC’s older adult population
Information about how social isolation and loneliness can impact your health and how chronic illnesses and disabilities can put people at greater risk of being socially isolated and lonely
Graphics and other educational materials to give to participants and others to build awareness of social isolation and loneliness and how it can impact their health and well being
Surveys to evaluate your program and its impact on the participants and the callers
Instructional materials to help participants learn new technology-based skills, such as accessing Zoom to attend your virtual programs
Virtual programming FAQs and tips for providers that include ideas for program topics, different options for hosting virtual programs, and resources to improve the accessibility of your programs and enhance your participants’ experience
Assessment Tools and Information
Congregate Meal Site Information
Customizable Materials
Program Evaluation
Educational & Instructional Materials: For Participants
Educational & Instructional Materials: For Staff
Participant Welcome Packet
Intergenerational Programming
Handouts: Data-Focused Graphics & Maps
Handouts: Information Graphics
Social Media Posts, Graphics & Videos
The National Institute on Aging has a Social Isolation and Loneliness Outreach Toolkit that includes numerous social media graphics, flyers, and videos free to use. Click here to access the downloadable files on their website.
The Western North Carolina Health Network (WNCHN) produced a “View From Here” social media toolkit of free editable graphics and videos in English and Spanish for programs to use. The materials are available on Canva and in this Google Sheet and can be used on social media platforms or in slide decks. The toolkit’s Mental Health materials are particularly relevant to programs working to combat social isolation and loneliness. (WNCHN continues to add new content to the toolkit, so they recommend bookmarking the resource and visiting it frequently.) They ask that the hashtag #ViewFromHereWNC and their logo (below) be included in your posts so that they can track their usage. Click here for the View from Here campaign.
Trusted Sources for Addressing Social Isolation & Loneliness
Administration for Community Living (ACL):
Commit to Connect program webpage - Combatting social isolation and loneliness in all communities.
Commit to Connect Resources for States and the Aging and Disability Networks
Nutrition and Aging Resource Center:
Senior Nutrition Program: Meaningful Connections video focused on connection and the social aspects of senior nutrition programs
American Association of Retired Persons’ (AARP):
Connect 2 Affect program: Network of resources that increases the social connectedness that older adults need to thrive and to increase awareness of the impact of social isolation and loneliness on older adults. The program offers tools to assess risk of social isolation and to find local resources and support.
Connect 2 Affect Mapping Tool
AARP: 888-687-2277 or visit www.aarp.org/caregiving
Additional Trusted Resources:
AmeriCorps Seniors: 800-942-2677 or visit www.americorps.gov/serve/americorps-seniors
Eldercare Locator: 800-677-1116 or visit www.eldercare.acl.gov
Family Caregiver Alliance: 800-445-8106 or visit www.caregiver.org
Meals on Wheels America: 888-998-6325 or visit www.mealsonwheelsamerica.org
National Council on Aging: 571-527-3900 or visit www.ncoa.org
National Institute on Aging Information Center: 800-222-2225 or visit www.nia.nih.gov
Office of the U.S. Surgeon General - Advisory on the Healing Effects of Social Connection and Community
SilverSneakers: 866-584-7389 or visit www.silversneakers.com
USAging: 202-872-0888 or visit www.usaging.org
YMCA: 800-872-9622 or visit www.ymca.org